HOLY SHIP, my Show freight is lost!! Trade Show Armageddon Survival Guide
What would send you into a full blown panic? What sequence of events would have you gravely concerned about being fired from your job. If you are an exhibitor, your worst nightmare would be your entire exhibit, product samples and promotional materials not arriving at your booth for set-up.
You just raced from the airport to the hotel to check in then scrambled over to the show site to...
Cleaning: the forgotten budget line item.
How is it, that after all the attention to details of every facet of an event are meticulously planned, that all too often Cleaning is glossed over or entirely forgotten as a budget line item? You wouldn’t think of wearing dirty shoes with a Tuxedo or Evening Gown so why would you not invest time and resources into keeping the show floor and Registration areas spotless.
Are you looking for 1 simple rule to determine...
If you were to ask any exhibitor or show manager for a list of 5 items that are major concerns about exhibiting at a show, there is 1 topic that always makes the list……DRAYAGE. Can you feel the shudder? Why is it that one of the most vital logistical components of the exhibitor experience is so misunderstood? What is it about drayage and its costs that casts it as such a mystery? And...