Monthly Archives: February 2017

Does your Marketing Plan include Trade Show Exhibiting?

Do you have a well planned out marketing strategy?  One that incorporates digital, social media, direct mail or print advertisements and the one platform that is most overlooked… show exhibiting? By definition, a good marketing strategy should be drawn from market research and focus on the right media mix in order to achieve the maximum profit potential and sustain the business. A well defined marketing strategy is the foundation of a broad and balanced marketing plan. Now understandably, not all business owners or marketing departments for that...
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In-Sync with our Show Managers

Being a Show Manager is complicated, difficult, stressful and at times rewarding.  It requires a diverse skill set and an ever evolving furtive mix of diplomacy, moxie, fluidity, amazing analytic problem solving skills, multi-tasking and proactive behavior to head off any issues and challenges before they intensify.  Juggling all these factors throughout the event is what provides everyone participating with a positive conference experience.  It’s exhausting and that’s why your vendors and suppliers must be working in sync with you.  A show manager must have...
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