Have you ever been to a show and been in a 20’ in-line booth across the aisle from “Gargantuan Company” sporting the most visually striking and appealing Exhibit Environment? You have 3 sales people and they have a staff of 20. One of the most dominant Centers in NBA history, Wilt Chamberlain, famously said nobody roots for Goliath and he was right. We like our dynasties but we love the little engine that could. So here’s a quick primer on how your smaller footprint Exhibit...
