Company appointed exhibit managers spend a lot of time making decisions. Each decision will have an impact and a direct related outcome for that company. One ill-advised wrong decision could result in their company paying a huge price on the show floor based on those wayward actions. What is important to your companies exhibition participation, what branding to use, what vendor can save you money, how tight is your budget, what is the deadline date...are all factors that make an exhibit manager’s job extremely stressful. For...Read more
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Do you have a well planned out marketing strategy? One that incorporates digital, social media, direct mail or print advertisements and the one platform that is most overlooked…..trade show exhibiting? By definition, a good marketing strategy should be drawn from market research and focus on the right media mix in order to achieve the maximum profit potential and sustain the business. A well defined marketing strategy is the foundation of a broad and balanced marketing plan. Now understandably, not all business owners or marketing departments for that...Read more
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- August 14, 2014 on CHAMPS