Unlike most superheroes, Batman does not possess any superpowers; he makes use of intellect, detective skills, science and technology, and many learned skills in his continuous efforts to protect Gotham City.
Getting super results in post show marketing efforts by simply using Batman's approach to combining basic strategies will make you an “Expo Sales Superhero.”
These strategies begin the moment a prospect approaches your booth.
1. Start with a confident greeting. Super smiles break down even the stoutest barriers.
Surely even in the time of Shakespeare the benefits of renting from an approved and reputable exhibit vendor would have been clear.
Simply ask yourself the following questions...
Is your pre show activity better spent on lead generation and setting meetings with new prospects or focused on endless shipping logistical choices?
Should your arrival times and hotel nights be scheduled to optimize a focused selling attitude instead of spending time getting your bearings and wasting energy setting up your booth.
Whether you are planning for a 10 x 10 or 40 x 40 foot exhibit space, exhibitors attend trade shows for the same purpose; lead generation and brand management.
With so much invested in your exhibiting experience at a show, it would seem that all efforts would be focused on making an impact. Too often the simplest rules of common courtesy and etiquette torpedo the efforts. So here are some “Do’s and Don’ts” that will help you and your...