About: Mitch Isaacs

Mitch Isaacs

Sales Manager - Mitch has been active in the exhibit industry since 1979. He began his career as a Corporate Meeting Planner for Jordache Enterprises, one of the largest apparel manufacturers in the world at the time, responsible for trade show participation, booth design, corporate travel, corporate sales meetings, and advance logistics for all commercial and photo ad shoots. Other early trade show experience came from his own family business, Isaacs Exposition in resort areas. Mitch has also worked in independent film, reality TV and production for a few years before returning to the trade show industry with Las Vegas Expo.

Recent Posts by Mitch Isaacs

Trade Shows: Why Attend? Why Exhibit?

Why exhibit at a trade show?  Why attend as a buyer?  The simple answer is because Trade Shows work!  Last week some colleagues from one of our suppliers were in town and we met for an early breakfast in one of the large convention hotel monoliths on the Las Vegas Strip.  As a lifer in the industry, the meeting gave me a sense of wonder as our biz buddies were effusive in their proclamations that they were having a hugely successful experience as...

Read more

What’s your job?… What do you do?

What's your job?... What do you do?

How many of us have to explain what we do for a livelihood when people ask?  If you ask someone what their job is and they answer they’re a teacher, an auto mechanic or in pharmaceutical sales, people know what that is.  But when you answer I’m a contractor for the convention industry….we are met with a puzzled look and more questions.  Most of the time my response begins with, “have you ever been to a Boat...

Read more

Economic Reality – Doing More with Tighter Budgets

Economic Reality – Doing More with Tighter Budgets

When was the last time you were in a planning meeting and someone increased your event or exhibit  budget and told you not to worry about the return on investment (ROI)? Whether you are an exhibitor or an association producing a B2B Trade show, we all work with finite resources.  We are asked to do more with less.   “Oh, good – less resources!”…said nobody……ever.

The fact is, the conversation is almost always the exact opposite. They...

Read more

Recent Comments by Mitch Isaacs

    No comments by Mitch Isaacs yet.