Category Archives: Helpful Information

Decisions, decisions… What trade shows should my company exhibit in?

Decisions, decisions… What trade shows should my company exhibit in?

In addition to the roster of shows that companies participate in, most companies are continually reviewing their market objectives.  All firms looking at new and burgeoning markets should also be investigating other industry expos and new trade shows that would fit into their sales and marketing campaigns.  With so many choices, ask yourself what factors should you look into when determining your trade show exhibit participation?  What information...

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Must I read the Exhibitor Service Manuals???

Must I read the Exhibitor Service Manuals???

So many pages of information followed by so many forms to complete can often be overwhelming. What’s the big deal anyway? Exhibiting and saying “We’re simply setting out a few samples and cracking open a laptop”…are famous last words my friends. So if you ask yourself do I really need to read the Exhibitor Service Manual? YES, you do need to it, since contained within the manual (aka exhibitor kit) is all the logistical details and order...

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“Scotty, I need Power now!!”

“Scotty, I need Power now!!” - Electrical Services, utilities and your Exhibit

How many times have we heard Captain Kirk imploring Chief Engineer Scotty to give him power so the star-ship Enterprise can avoid disaster or fight the battle or jump to hyper space for another rescue?  Yet even the most veteran exhibitors often overlook one of the most critical items…ordering electrical and utility services in advance.

The number of times I have seen display installation go horribly over budget is...

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