After so many years working in Exposition Services, I still make mistakes. It’s quite frustrating (and very educational) to this alleged convention service professional when I overlook a detail that then misfires. Repeating the same type of error or omission that I made 15 or 20 years ago is almost inevitable when there are hundreds of details to corral but having MitchGyver capabilities allow me to find solutions and fixes…immediately. That’s what Exhibition Contracting is all about…. implementing and activating all the details cohesively into...
Category Archives: Helpful Information
As more tools bring the convention, meeting and Trade Show communities into the digital age, they also bring their own set of challenges. Social media is one of those moving targets. It’s a valuable tool that allows you to communicate (with your clients, prospects, staff, industry colleagues, press/media) with lightning speed about everything (from special sales, new technical products', maintenance reminders to event promotions for your next upcoming activation marketing event).......but the innate power also has the potential for misuse or missteps. A simple social...Read more
Although I haven’t yet “seen it all”, my lengthy trade show, convention and corporate event career has enabled me to be a firsthand witness to just about everything that can go wrong. When it hits the fan, most exhibitors are paralyzed by the end of the world syndrome yet most of the bumps in the road can easily be smoothed over with proper prior planning. Hysteria inevitably leads to bad corrective actions or no action at all. Let’s look at the simple steps you can...Read more