Be an Expo Sales Superhero

Unlike most superheroes, Batman does not possess any superpowers; he makes use of intellect, detective skills, science and technology, and many learned skills in his continuous efforts to protect Gotham City.

Getting super results in post show marketing efforts by simply using Batman’s approach to combining basic strategies will make you an “Expo Sales Superhero.”

These strategies begin the moment a prospect approaches your booth.

1.       Start with a confident greeting.  Super smiles break down even the stoutest barriers.

2.       Maintain a laser focus while addressing their inquiries in an effective manner that recognizes their valuable time at the show is limited.

3.       Ask the right questions that quickly convey you know your products yet are also open to hearing how the prospect uses that product to attain their goals.  This willingness to listen will often build rapport that separates you from the competition.

4.       Set that post show follow up protocol in motion.

  • a.       How do you evaluate your purchase?
  • b.      What’s important?  Customer Service?  Price?  Time?
  • c.       Who is the final decision maker?
  • d.      Communications preferences: Phone, Email or Video Chat

5.       Do exactly what you set in motion.   Follow-up as discussed; the prospect is expecting you to know what they need and how you will get the sale!!!

For the last 25 yrs Las Vegas Expo has gotten super results providing Complete Show Services so that you may focus your exhibiting experience on maximizing your goals…

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