Economic Reality – Doing More with Tighter Budgets
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When was the last time you were in a planning meeting and someone increased your event or exhibit budget and told you not to worry about the return on investment (ROI)? Whether you are an exhibitor or an association producing a B2B Trade show, we all work with finite resources. We are asked to do more with less. “Oh, good – less resources!”…said nobody……ever.
The fact is, the conversation is almost always the exact opposite. They...
