Why exhibit at a trade show? Why attend as a buyer? The simple answer is because Trade Shows work as one of the most cost effective sales & marketing platforms! That’s why people come into Las Vegas and to meet in one of the fabulous convention hotels on or near the Las Vegas Strip. It’s not important what the product line or service is. The components to successful participation with strong ROI are the same for all.
Why does exhibiting work? If you want to sell...