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Top 5 Reasons: Trade Shows are a Great Sales Platform

Why exhibit at a trade show?  Why attend as a buyer?  The simple answer is because Trade Shows work as one of the most cost effective sales & marketing platforms!  That’s why people come into Las Vegas and to meet in one of the fabulous convention hotels on or near the Las Vegas Strip.  It’s not important what the product line or service is.  The components to successful participation with strong ROI are the same for all.

Why does exhibiting work?  If you want to sell...

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Why Biggest isn’t necessarily Best

Who thinks Big Macs or Whoppers are truly the best burgers they ever had?  Is that $5 foot long Subway sandwich better than Pat’s Philly Cheese steaks?  Domino’s pizza anyone, instead of made from scratch John’s Brick oven in Manhattan.    Applebee’s, as a choice, rather than Dallas’ Mansion at Turtle Creek for a romantic dinner?  If we all know that the independent restauranteur provides food and service light years ahead of the massive chain food outlets, how is that we can’t believe that a smaller...

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Legally Unplug? -Working in a 24/7 Electronic world

I can’t even begin to fathom or imagine saying “Sorry, Boss — I’m off the clock!”  Yet, I recently read an article about shocking proposed legislation that’s moving forward in the NY City Council.  Employees of private companies would be able to blow off their bosses’ and clients’ after-hours e-mails and texts without penalty under The Right to Disconnect bill.  So in the electronic world of instant purchases and delivery, we’re legislating the ability to unplug? 

Here’s the catch, the regulations would bar firms from requiring...

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