Monthly Archives: October 2015

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Whats_Your_Tradeshow_Job

What’s your job?… What do you do?

What's your job?... What do you do?

How many of us have to explain what we do for a livelihood when people ask?  If you ask someone what their job is and they answer they’re a teacher, an auto mechanic or in pharmaceutical sales, people know what that is.  But when you answer I’m a contractor for the convention industry….we are met with a puzzled look and more questions.  Most of the time my response begins with, “have you ever been to a Boat...

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Economic Reality

Economic Reality – Doing More with Tighter Budgets

Economic Reality – Doing More with Tighter Budgets

When was the last time you were in a planning meeting and someone increased your event or exhibit  budget and told you not to worry about the return on investment (ROI)? Whether you are an exhibitor or an association producing a B2B Trade show, we all work with finite resources.  We are asked to do more with less.   “Oh, good – less resources!”…said nobody……ever.

The fact is, the conversation is almost always the exact opposite. They...

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