Do you have a well planned out marketing strategy? One that incorporates digital, social media, direct mail or print advertisements and the one platform that is most overlooked…..trade show exhibiting?
By definition, a good marketing strategy should be drawn from market research and focus on the right media mix in order to achieve the maximum profit potential and sustain the business. A well defined marketing strategy is the foundation of a broad and balanced marketing plan.
Now understandably, not all business owners or marketing departments for that...
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Monthly Archives: February 2017
In-Sync with our Show Managers
Being a Show Manager is complicated, difficult, stressful and at times rewarding. It requires a diverse skill set and an ever evolving furtive mix of diplomacy, moxie, fluidity, amazing analytic problem solving skills, multi-tasking and proactive behavior to head off any issues and challenges before they intensify. Juggling all these factors throughout the event is what provides everyone participating with a positive conference experience. It’s exhausting and that’s why your vendors and suppliers must be working in sync with you. A show manager must have...
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