Do you have a well planned out marketing strategy? One that incorporates digital, social media, direct mail or print advertisements and the one platform that is most overlooked…..trade show exhibiting?
By definition, a good marketing strategy should be drawn from market research and focus on the right media mix in order to achieve the maximum profit potential and sustain the business. A well defined marketing strategy is the foundation of a broad and balanced marketing plan.
Now understandably, not all business owners or marketing departments for that...
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