Although I haven’t yet “seen it all”, my lengthy trade show, convention and corporate event career has enabled me to be a firsthand witness to just about everything that can go wrong. When it hits the fan, most exhibitors are paralyzed by the end of the world syndrome yet most of the bumps in the road can easily be smoothed over with proper prior planning. Hysteria inevitably leads to bad corrective actions or no action at all. Let’s look at the simple steps you can...
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