As veterans of a business that continues to evolve, at times, even we might  find ourselves struggling to understand the irony of living at a time of supposed transparency — you can find anything on the internet — yet sometimes not understanding why the data that is driving corporate Budget decision making at the Executive level conflicts with real world operations.

Cutting costs, cutting staff, cutting marketing and sales expenses are the new mantra in the CFO suites.  No business is immune to economizing through efficiency. ...

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