Category Archives: News

Instant Trade Show? Just Add Water to the contents of the box

Is it still magical to you?  Just the sheer nature by which a completely barren and clean Convention Center’s  concrete floor will soon have some chalk marks exactly placed…..and right before your eyes a fully live Exhibit engagement environment will be built within a few hours.  If you swung by in the morning and then popped in again at 2PM you might just think that installing the Trade Show is as easy as cooking instant oatmeal; just add water to the contents of the box. If...
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David vs. Goliath – Effective smaller Exhibit environments

Have you ever been to a show and been in a 20’ in-line booth across the aisle from “Gargantuan Company” sporting the most visually striking and appealing Exhibit Environment?  You have 3 sales people and they have a staff of 20. One of the most dominant Centers in NBA history, Wilt Chamberlain, famously said nobody roots for Goliath and he was right. We like our dynasties but we love the little engine that could.  So here’s a quick primer on how your smaller footprint Exhibit...

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Data is driving Marketing Budget decisions – whether you know it or not!

As veterans of a business that continues to evolve, at times, even we might  find ourselves struggling to understand the irony of living at a time of supposed transparency — you can find anything on the internet — yet sometimes not understanding why the data that is driving corporate Budget decision making at the Executive level conflicts with real world operations.

Cutting costs, cutting staff, cutting marketing and sales expenses are the new mantra in the CFO suites.  No business is immune to economizing through efficiency. ...

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