As more tools bring the convention, meeting and Trade Show communities into the digital age, they also bring their own set of challenges. Social media is one of those moving targets. It’s a valuable tool that allows you to communicate (with your clients, prospects, staff, industry colleagues, press/media) with lightning speed about everything (from special sales, new technical products', maintenance reminders to event promotions for your next upcoming activation marketing event).......but the innate power also has the potential for misuse or missteps. A simple social...
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