Exposing the myth

Why and how can an Exposition Service contractor emphasize they’re non-union and disparage bona-fide Exhibition Service contractors but then turn around and charge rates as if their costs of production are the same.  Why would you pay more for less? We all know who these firms are… equipment owned, skeletal central staff and everyone else they employ is an independent contractor.  Temporary unskilled labor services and friends and cousins of friends make up the rest of the work force.  Again, why are you willing to pay...
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Social Media Policy

As more tools bring the convention, meeting and Trade Show communities into the digital age, they also bring their own set of challenges. Social media is one of those moving targets. It’s a valuable tool that allows you to communicate (with your clients, prospects, staff, industry colleagues, press/media) with lightning speed about everything  (from  special sales, new technical products', maintenance reminders to event promotions for your next upcoming activation marketing event).......but  the innate power also has the potential for misuse or missteps. A simple social...
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Exhibitor Survival – guide for those Holy Sh#t moments

Although I haven’t yet “seen it all”, my lengthy trade show, convention and corporate event career has enabled me to be a firsthand witness to just about everything that can go wrong.  When it hits the fan, most exhibitors are paralyzed by the end of the world syndrome yet most of the bumps in the road can easily be smoothed over with proper prior planning.  Hysteria inevitably leads to bad corrective actions or no action at all.  Let’s look at the simple steps you can...
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