Category Archives: Helpful Information

Social Media Policy

As more tools bring the convention, meeting and Trade Show communities into the digital age, they also bring their own set of challenges. Social media is one of those moving targets. It’s a valuable tool that allows you to communicate (with your clients, prospects, staff, industry colleagues, press/media) with lightning speed about everything  (from  special sales, new technical products', maintenance reminders to event promotions for your next upcoming activation marketing event).......but  the innate power also has the potential for misuse or missteps. A simple social...
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Exhibitor Survival – guide for those Holy Sh#t moments

Although I haven’t yet “seen it all”, my lengthy trade show, convention and corporate event career has enabled me to be a firsthand witness to just about everything that can go wrong.  When it hits the fan, most exhibitors are paralyzed by the end of the world syndrome yet most of the bumps in the road can easily be smoothed over with proper prior planning.  Hysteria inevitably leads to bad corrective actions or no action at all.  Let’s look at the simple steps you can...
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Exhibitor Insurance…for those just in case moments

Sometimes, in the real world of conventions, meetings and trade shows sometimes, bad things do happen to good people.  It would seem prudent then, to have all contingencies covered such as proper insurance.  Whether an incident results in a potential claim for property damage or loss, or liability for physical injury, having the correct coverage for these types of occurrences is not only essential it will smooth lessen the consequences should it be your turn to have a “bad show”. Every exhibitor contract requires the...
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