Blog

EXHIBIT ACTIVATION – Here’s some (awesome) BUDGETING ADVICE

One of my favorite parts of creating Trade Show, Conventions and Corporate Exhibit environments is that the design possibilities are unlimited....…to infinity & beyond.  It’s a combination of the 1st game in the NFL season when every fan’s hopes and dreams spring eternal and like a kid in a candy store with an overwhelming colorful overload of sweet treats.  Successful Exhibit Activations demand that you define the following: Why are we exhibiting?  What are our top 3 goals…? Develop new customers, get direct orders at...

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Top 5 Reasons: Trade Shows are a Great Sales Platform

Why exhibit at a trade show?  Why attend as a buyer?  The simple answer is because Trade Shows work as one of the most cost effective sales & marketing platforms!  That’s why people come into Las Vegas and to meet in one of the fabulous convention hotels on or near the Las Vegas Strip.  It’s not important what the product line or service is.  The components to successful participation with strong ROI are the same for all.

Why does exhibiting work?  If you want to sell...

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Why Biggest isn’t necessarily Best

Who thinks Big Macs or Whoppers are truly the best burgers they ever had?  Is that $5 foot long Subway sandwich better than Pat’s Philly Cheese steaks?  Domino’s pizza anyone, instead of made from scratch John’s Brick oven in Manhattan.    Applebee’s, as a choice, rather than Dallas’ Mansion at Turtle Creek for a romantic dinner?  If we all know that the independent restauranteur provides food and service light years ahead of the massive chain food outlets, how is that we can’t believe that a smaller...

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