Art is subjective. What one person may think looks visually amazing, another may hate. Trying to read someone's mind to decipher their vision can be very difficult without proper planning and a little salesmanship.
There are many different factors that play a role in conceptual design including budget, regulations, corporate identity, display space, client input, and timelines. Las Vegas Expo's design team reviews and analyzes these factors ahead of time and make a plan on how to overcome these obstacles before meeting...