Category Archives: News

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EXHIBIT ACTIVATION – Here’s some (awesome) BUDGETING ADVICE

One of my favorite parts of creating Trade Show, Conventions and Corporate Exhibit environments is that the design possibilities are unlimited....…to infinity & beyond.  It’s a combination of the 1st game in the NFL season when every fan’s hopes and dreams spring eternal and like a kid in a candy store with an overwhelming colorful overload of sweet treats.  Successful Exhibit Activations demand that you define the following: Why are we exhibiting?  What are our top 3 goals…? Develop new customers, get direct orders at...

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Top 5 Reasons: Trade Shows are a Great Sales Platform

Why exhibit at a trade show?  Why attend as a buyer?  The simple answer is because Trade Shows work as one of the most cost effective sales & marketing platforms!  That’s why people come into Las Vegas and to meet in one of the fabulous convention hotels on or near the Las Vegas Strip.  It’s not important what the product line or service is.  The components to successful participation with strong ROI are the same for all.

Why does exhibiting work?  If you want to sell...

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Legally Unplug? -Working in a 24/7 Electronic world

I can’t even begin to fathom or imagine saying “Sorry, Boss — I’m off the clock!”  Yet, I recently read an article about shocking proposed legislation that’s moving forward in the NY City Council.  Employees of private companies would be able to blow off their bosses’ and clients’ after-hours e-mails and texts without penalty under The Right to Disconnect bill.  So in the electronic world of instant purchases and delivery, we’re legislating the ability to unplug? 

Here’s the catch, the regulations would bar firms from requiring...

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