Economic Reality – Doing More with Tighter Budgets
Economic Reality – Doing More with Tighter Budgets
When was the last time you were in a planning meeting and someone increased your event or exhibit budget and told you not to worry about the return on investment (ROI)? Whether you are an exhibitor or an association producing a B2B Trade show, we all work with finite resources. We are asked to do more with less. “Oh, good – less resources!”…said nobody……ever.
The fact is, the conversation is almost always the exact opposite. They want MORE volume, MORE profit, MORE market share…with LESS spending, LESS people, LESS time. After the post apocalyptic economic landscape of 2009-2012, efficiency and tighter budgets are the new reality for exhibitors needing new displays designed or exhibition managers growing attendees and exhibit floor space. Free spending marketing dollars and wasteful extravaganzas are relics of a much different time. Lean, flexible and solution oriented thinking is the new playing field.
And these aren’t the only constraints or limitations that are put in our way. Increased competition, changing market dynamics, evolving technologies, intensifying social and political pressures all line the roadway.
Some people kind of shut down when faced with new constraints. Their level of ambition and production lowers. They become victims – walking the halls wondering ‘Why Me???’ and already planning how they are going to explain their misses. How can we keep our budget trimmed when we want a double decker custom exhibit? How can we add enhanced features to our convention exhibit floor & add exhibitors and not increase our expenditures?
At Las Vegas Expo we find ways around the constraints. We dig in and find detours around (or over, or under) the constraints. We navigate away from immovable roadblocks and avoid time wasting routes.
Our objective is to create the path to success for our clients and their organizations by transforming the landscape in front of us. Our vertically integrated Complete Show Services mindset sees constraints NOT AS LIMITATIONS, BUT AS OPPORTUNITIES. We do not allow our customers to be victimized by the constraints but, instead, energized by them.
This positivity based mindset, changes the paradigm of the constraints and allows LVExpo to see the world differently. Limited budgets and resources push us towards innovation, towards game-changing approaches to solving problems, towards adding value in areas you couldn’t imagine before.
Las Vegas Expo excels in turning constraints into possibilities and innovations. In doing so, the Complete Show Services team has been able to develop a methodology that traverses the path that starts with changing one’s mindset, transitions into specific ways to look at and analyze constraints to find the real world solutions that will bring the highest levels of service and allow us to fabricate your exhibit or produce a spectacular B2B exposition or conference on a tight budget. At Las Vegas Expo, we are motivated to activate your path to success.
From a small foot print display to a double- deck monolith…….from regional expositions to complex 1000 booth trade shows, the Las Vegas Expo’s Complete Show Services team provides simple and practical tools to help you embrace and use constraints to really and truly do more with less. Las Vegas Expo understands the mindset, the method, and the motivation required to make constraints beautiful.
Why not let us write a storybook ending to your exhibition needs. Drop us a note or give us a call and we will show you how to exceed expectations.
Mitch Isaacs, Sales & Marketing Manager, Las Vegas Expo, mitch@LVExpo.com
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